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Fellowship floor: innovation-driven fashion! Always think of consumers...

The newly developed SPC floor with "fire prevention, waterproofing and formaldehyde free" has seen a sharp increase in sales. The new 3D printing production line can customize the personalized pattern on the surface of the floor, and the refined service that is always like the beginning will continuously expand the customer base... Founded in 1993, Qingdao zhong da fellowship wood industry development co., LTD. Perseverance to promote scientific and technological innovation, always walk in the forefront of the flooring industry, leading the industry development trend, "fellowship" floor successively won the Chinese well-known trademark in shandong province, shandong famous brand, famous trademark, etc., products are exported to more than 20 countries and regions in the world.

How to take a place in numerous flooring industries and brands? Yu Shucong, chairman of the company, said, "Grasping customer demand and market orientation constantly and implementing differentiated product r&d accurately is the key to enhancing the overall competitiveness of our company and realizing long-term development." With a history of 26 years, Lianyi Wood Industry Company, from the initial wood processing to floor research and development, and then has five series of more than 200 design and color floor research and production, the road of differentiated development makes it in the market tide every step can be stable and lasting.

Therefore, Lianyi Wood Industry Company in product positioning, functional positioning, price positioning, market positioning, and other aspects of the implementation of differentiated development. Guided by market research and customer demand, they have launched five series of products, including multi-layer composite, solid wood flooring, SPC, parquet and carbonized flooring. They also set up more than 50 exclusive stores throughout the country, and set up flagship stores in Tmall mall, to meet the needs of different consumer groups at home and abroad.

Hu Jianping, general manager of the company introduced that the SPC floor launched last year has truly realized waterproof, fire prevention and formaldehyde free, and its sales volume has leapt to nearly 70% of the total product sales volume. At the same time, the company adheres to the concept of "green, low-carbon and environmental protection", and endows the natural beauty of products with science and technology. The products not only maintain the natural color and texture of the forest, but also pay attention to the intrinsic value, taste and style, and into the "style to create high-quality life" cultural concept. In recent years, they have innovated and launched new patented products such as 3D printed floor boards, wallboards and aluminum-clad wood-frame floors, which have won customers' favor and favorable comments.

"There is no problem with the inspection, let the masters start immediately, and let the customer get the product as soon as possible with both quality and quantity guaranteed." On September 29th, Hu Jianping, general manager of Lianyi Wood Industry Company, and Yu Shusong, technician, carefully checked and arranged the production department.

Originally, on August 27, warehouse tube Dong Zhaoyuan check just bought more than 1000 square meters of table board, backlight can see very fine cracks, he immediately contacted the leadership, explain the situation. "Stop! Repurchase sheet material!" After knowing that the table plate has the risk of cracking, facing the customer demand of nearly 600 square meters of floor, the company made such a decision. Some anxious to decorate the new house, some afraid to delay the overall decoration progress...... In a month of be short of goods more than, face customer ceaseless urge, Hu Jianping from beginning to end dead to clench quality string, would rather replace goods to return goods, also never use the floor that lets have blemish to leave the factory.

"Quality wins the market and the market thrives on quality. What we do is to improve the quality of life of our enterprises." Jian-ping hu said, in order to improve and control the quality, the enterprise in the sector, the respect such as process, links, staff a market-oriented management, between the enterprise internal supply chain, between departments, internal sequence between the market-oriented operation, an employee is a market, is a user, the procedure, quality has a problem, producers can refuse to receive the next procedure, each employee has the right to say "no" of unqualified products. "Do not accept bad products, do not send bad products, we will follow the rules of the market, with quality products, to maintain the vitality of the enterprise development.

Mr. Zhang who lives in Qingdao is the old customer of fellowship floor, bought fellowship floor eight years ago, last winter, Mr. Zhang's home because of central heating pipe leakage leads to floor bubble water. In the face of Mr. Zhang's help, Lianyi wood industry Company immediately arranged staff to come to the door, helped Mr. Zhang home to open the floor of 6 square meters, find the cause of heating pipeline leakage, and then reinstall, reduce the loss of Mr. Zhang family to the minimum.

"There is no limit to the one-year warranty. He is just one of my regular customers at this time." "If our brand also needs a 'human design' and a pronoun," Hu said, "I don't want it to be a fancy phrase like 'China's famous trademark', but a feeling from consumers and our service philosophy of 'always consider for consumers'."

Sponsor various school activities, marathon and other sports events. The fellowship floor not only takes its own brand as an intangible asset that can bring value increase, but also becomes an important way to establish the corporate image. "We join active sports activities, recreational activities, etc., to convey the corporate attitude and become an external manifestation of the corporate spiritual culture."